ALOFT PROPERTY GROUP
REAL ESTATE AGENT
Designing the branding for Aloft Property Group was an exciting journey that involved a deep understanding of their values, target audience, and business goals. Our process was carefully structured to ensure we created a brand identity that was not only visually stunning but also strategically aligned with Aloft’s vision of being bold, daring, and innovative in the real estate space.
Defining the Core Identity
Aloft Property Group is a real estate agency based in Perth, with a focus on providing premium property solutions. The brand needed to reflect the values of modernity, trustworthiness, and bold sophistication while also positioning itself as a forward-thinking, dynamic company in the competitive property market.
Visual Language Development
To bring the bold and sophisticated identity to life, we carefully crafted a modern visual language that resonates with high-end property buyers and sellers.
Logo Design: The logo was designed with a clean, minimalist aesthetic in mind that exudes sophistication. We included a strong, ABSTRACT shape of the letter a to add a recognisable icon that is associated with aloft.
ColoUr Palette: We chose a PAIRED BACK coloUr palette with a deep burgundy, cream and a hint of vibrant orAnge. These coloUrs offer both depth and warmth, signaling reliability and high-end service WHILST BEING A LITTLE DIFFERENT FROM THE NORMAL REAL ESTATE COLOURS.
Typography: The typography is clean and contemporary, USING Modern sans-serif fonts for clarity and readability WHILST ADDING SOME BOLDNESS.
