Branding Insights by call me aila

Desk setup with an iMac displaying the words 'DO MORE.' in black text, a water glass, a wireless keyboard, phone holder, and a black bookshelf with plants and various items near a window.

How to Brand Your Small Business From Scratch

Branding your small business isn’t just about picking colours and designing a logo. It’s about creating an experience — something that makes your audience feel something when they interact with your business. Whether you're launching a side hustle or opening your first brick-and-mortar, taking the time to build your brand from the ground up will set the stage for long-term growth and connection.

A silver laptop covered with various colorful stickers, including a 7UP logo, underground logo, apple logo, and a potted plant with green leaves and small white rocks on a wooden table with scattered stickers around it.

The Cost of Not Branding: What It’s Really Costing Your Business

Let’s talk about the hidden cost in your business that nobody tells you about: not having a clear, intentional brand.

If you’ve ever felt like you’re doing all the things — marketing, social media, networking — but still not gaining traction or attracting the right people, your branding (or lack of it) might be the missing link.