A white surface with a cup of green matcha tea, a bowl of matcha powder, a bamboo whisk, and a bamboo spoon with matcha powder. Sunlight creates shadows on the surface.

CHANOYU

MATCHA TEA COMPANY

This wasn’t just a logo. This was a full identity shift.
Chanoyu Matcha came to us with a product rooted in tradition — and a mission to disrupt the sleepy tea aisle. Our job? Build a brand that balances ritual and modern times.

Defining the Core Identity

At the heart of Chanoyu is more than a cup of matcha — it’s a moment. A ritual. A calm rebellion against the rush.

We built Chanoyu’s identity around clarity, presence, and elevated simplicity — pulling from the tradition of Japanese tea ceremony (chanoyu) and fusing it with a modern, design-forward lifestyle

Visual Language Development

A daily ritual rooted in tradition, styled for now.

Logo: A refined wordmark and minimal icon were created to reflect the harmony of tradition and modern — timeless, bold, and effortlessly versatile.

Colour Palette: A bold contrast of stark white with deep, grounding greens and vibrant matcha green, accented by a subtle hint of light purple — creating a fresh, energetic vibe that feels both clean and sophisticated.

Typography: A dynamic mix of wide, bold fonts and narrow, refined type — delivering a modern, crafted feel that reflects the brand’s strong yet minimal personality.

Imagery Style: Imagery celebrates the vibrant green of matcha, highlighting the natural textures of both powder and liquid — creating a visual language that feels rich, grounded, and immersive.

The Result?

The result is a bold, vibrant brand identity for Chanoyu Matcha that fuses tradition with modern flair, delivering a visually striking, energetic experience that’s as fresh and dynamic as the matcha itself.

Close-up of a matcha green tea in a glass. Perth based graphic designer.
Two cardboard boxes with green text and logos, sitting on concrete steps near a metal railing, outdoors. The boxes are labeled with a message about matcha green tea.
Business cards with the website, email, and address for Chanoyu Matcha on a dark green background.
A white paper shopping bag hanging on a door handle with the logo 'Chanyou' and the words 'Matcha Daily Ritual' printed on it.
Three cans of Chanoyu matcha tea on a swirl of green and gray liquid surface, with two round labels with the Chanoyu logo.
Person lying on the floor with their side to the camera, wearing a white T-shirt with green text on the back, beige shorts, and black shoes, against a plain white background.
chanoyu logo repeated multiple times in bold, uppercase letters with a matcha tea background.