The first step was getting to the heart of what makes Sweet Bliss Bakery special. As a family-owned artisan bakery, the brand already had soul—known for its handcrafted goods, cozy charm, and commitment to quality. But to connect with a new generation of customers, it needed a refreshed identity that felt modern, warm, and subtly playful.

Visual Language Development

With the brand essence defined, we developed a fresh visual system to express it across every touchpoint.

Logo Design: Clean and custom, modern serif typography—approachable, yet elevated.

Color Palette: pinks with a pop of red accompanied by peach and warm yellow. subtly trend-forward.

Typography: A modern serif for headlines paired with a soft sans-serif for body text—creating harmony between classic and contemporary.

Graphic Elements: Minimalist illustrations to add warmth and visual personality without clutter.