verve
boutique fashion label
Creating the brand identity for Verve, was a bold, layered journey that merged high fashion elegance with a glam edge. Every element—from typography to tone—was designed to reflect a spirit of unapologetic individuality.
Defining the Core Identity
The process began by asking a simple but powerful question:
"What does it mean to be fearless in fashion?"
The answer became Verve’s foundation—a brand for the rule-breakers, the boundary-pushers, the ones who treat style as self-expression. We defined key brand values: boldness, artistry, exclusivity, and attitude.
Visual Language Development
The look of Verve had to be as statement-making as its wearers.
Logo: A sleek, custom typeface with a sense of moement-symbolizing disruption and confidence.
Colour Palette: Rich blacks and electric neons. think luxury meets energy.
Typography: A mix of bold serif and sharp modern sans-serif fonts, balancing classic couture with urban grit.
Imagery Style: High-fashion editorial meets self expression. Visuals are raw, confident, and unapologetically expressive.
